- Part of Continental’s Vision Zero safety campaign, the award-winning campaign highlights the importance of driver alertness on the roads
Dubai, UAE, April 25, 2018 – Continental, the leading German tyre manufacturer, has received a prestigious Acknowledgement Award at the Global Infrastructure Congress (GIC) in Dubai for its recent road safety initiative, urging UAE motorists to maintain high alertness levels to promote safe driving on the roads. At a ceremony hosted earlier this month under the patronage of H.E. Dr. Abdullah Belhaif Al Nuaimi, Minister of Infrastructure Development, UAE, the award was presented by H.E. Eng. Hassan Al Mansoori, Under Secretary of Ministry of Infrastructure Development UAE, to Continental Middle East, represented by Martin Oern, Head of Finance and Tobias Heilmann, Head of Human Resources.
The official recognition of Continental’s safety initiative comes in line with what the Dubai Roads and Transport Authority (RTA) has recently highlighted about the fact that poor concentration, inattentiveness and tiredness raise the likelihood of crashes. Continental’s regional road safety initiative reveals how UAE motorists turn to different types of caffeinated drinks to help them maintain concentration and prevent road injuries. According to UAE authorities, road accidents are considered one of the leading causes for death of children in the country.
Commenting on the award, Jose Luis de la Fuente, Managing Director of Continental Middle East, said: “As road safety continues to be a major issue in the UAE and worldwide, it boosts our motivation to develop innovative solutions for a safer driving experience, while contributing to our Vision Zero initiative. We are so proud to receive such a highly-esteemed award, and this recognition from GIC confirms our ongoing commitment to raising awareness on road safety among motorists as well as developing not only award-winning but also effective and life-changing initiatives.”
The award-winning initiative was powered by a study, conducted by YouGov and commissioned by Continental as part of its Vison Zero safety initiative. Endorsed by UAE-based Medical Doctor and DHA-certified Clinical Dietician, Dr Dana Al-Hamwi, Continental’s initiative warned of the dangers of relying on certain types of caffeinated drinks to enhance levels of alertness.
The Global Infrastructure Congress (GIC) awards aim to recognise the best ideas, initiatives, projects and solutions that enable and showcase future-ready and sustainable infrastructure; the GIC awards not only recognises but also promotes the winners as global leaders.
As a frontrunner in automotive technological advancements and road safety, Continental is a dedicated advocate of greater safety on the roads - the company’s global Vision Zero initiative aims to totally eradicate road accidents and achieve zero fatalities, zero injuries and zero accidents on the roads. The survey was commissioned by Continental as part of its approach to delivering Vision Zero through enhancing drivers’ knowledge, attitude and awareness.